Luke Waldron
Social Media
My Area of Expertise:
Public Education
Promotions & Marketing
Thought Leadership
Video Content
My Social Media Experience...
With over 10 years of social media management experience, I’ve led impactful campaigns in marketing and communications across various platforms. As Sr. Social Media and Digital Content Manager at the American Psychiatric Association, I grew APA’s following from 650K to over 1.2 million by sharing diverse mental health content. I also launched
APA’s YouTube channel, securing a partnership with YouTube Health and earning the prestigious “Accredited Healthcare Editor” designation, and creating a series of
explanation videos on top searched mental health disorders.
Across my roles at I’ve honed a strategic approach to social media, using it to shape public perception, drive growth, and increase engagement. As Marketing Manager at ASAM, I focused on audience expansion and combating stigma around addiction, achieving a 40% growth in followers through data-driven campaigns. As Senior Social Media and Digital Content Manager at the APA, I led initiatives that broadened mental health awareness on digital platforms, more than doubling the follower base and launching successful YouTube and TikTok channels. As Director of Marketing and Communications at CASPCA, I leveraged social media to rebuild community trust, crafting a narrative that highlighted impactful animal welfare programs.
WORK SAMPLES (click images to expand)
Promotions & Marketing
In my career I have used Twitter (X), Facebook, Instagram, LinkedIn, TikTok, and YouTube to promote events, courses, programs, and programs both through organic means and boosted posts and targeted ad campaigns and retargeting campaigns via Meta Pixel.
Public Education
For 7+ years, I've used social media to combat the stigma surrounding addiction and mental health, fostering open conversations through videos, infographics, awareness campaigns, and posts. As a positive thought leader, I aim to educate the public, combat misinformation, and create a supportive community for those reluctant to seek help.
Brand Awareness
Leveraging the dynamic reach of social media platforms, I have used social media to establish and enhance the overall brand and awareness of the organization.
