Luke Waldron

Digital Marketing

My Area of Expertise:

Marketing Strategy

Branding

Event & Membership Marketing 

Digital Advertising

My Marketing Experience...

With over seven years in marketing and communications, I bring a strategic, data-focused edge to every project. My approach centers on building campaigns that not only reach people but also make them want to engage. I’ve run successful digital advertising across LinkedIn, Meta, and Google, consistently optimizing for the best ROI. On the email side, I’m hands-on with tools like Campaign Monitor and Constant Contact, crafting highly targeted messages that get results. I’m all about storytelling that drives action and builds real community connections. Whether it’s rebranding a major website or taking event marketing to the next level, I’m always looking for ways to turn challenges into growth.

Work Samples

Membership Campaigns

Throughout my career, I’ve driven impactful membership growth by focusing on fresh, relatable messaging that highlights both the benefits and emotional value of belonging to a community. At ASAM, I played a big role in growing membership from around 3,500 in 2016 to 7,500 by the time I left. I led an aggressive membership campaign that focused on fresh messaging to highlight the benefits of membership and connect emotionally with the community in addiction medicine. This approach fostered a real sense of belonging among potential members and resonated deeply.


Managing a team of three, we used a database-driven strategy, focusing on digital advertising, social media, and targeted email campaigns. A key success was the ASAM Weekly newsletter, where I increased the open rate from 22% to 34% by adding an editorial section and more user-generated content—engaging readers and making them feel part of the community. Drip campaigns and strategic targeting helped us convert readers into members, ultimately doubling ASAM’s membership during my tenure.
Conference Program Booklet

Event Marketing

With seven years of experience in conference and event marketing, I’ve developed a budget-conscious approach that delivers a strong, measurable return on investment. My digital ad strategies have spanned platforms like LinkedIn, Meta, and Google, with retargeting through Facebook, Pexels, and Feathr to extend reach and maintain engagement. For email, I used tools like Campaign Monitor and Constant Contact to craft highly targeted campaigns, maximizing impact by connecting with segmented audiences from our database.


Social media has been essential for creating buzz and engagement around events. I encouraged attendees to use event-specific hashtags to drive organic promotion and create a sense of FOMO. By managing real-time social media campaigns through tools like Hootsuite, Sprinklr, and Sprout Social, I kept audiences engaged before, during, and after the event. This approach not only boosted event visibility and attendance but also fostered ongoing engagement, all while staying cost-effective.
Screen Grab of CASPCA website

Websites

In a recent project, I led a comprehensive redesign of CASPCA.org to enhance functionality, accessibility, and user experience. My focus was on optimizing site speed to reduce bounce rates and streamline the user journey across both desktop and mobile. This overhaul involved streamlining code, updating infrastructure, and refining multiple pages for a faster, more efficient site.


Ensuring ADA compliance was a priority, so we improved navigation, contrast, and readability to make the site accessible to all users. We also boosted the visibility of key areas like donations, allowing supporters to contribute easily from the homepage. This redesign didn’t just update the site’s look and feel—it strengthened alignment with our mission, making essential features more accessible and engaging.

Branding 

With experience leading branding projects for events, organizational identities, and key assets, a highlight was rebranding the Journal of Addiction Medicine. I led a cover redesign to give the journal a cleaner, bolder look that would better connect with readers and reinforce its authority. After researching industry trends and working with our editorial team, we increased the cover image size to showcase key research and removed the “JAM” acronym for a streamlined design.


To improve readability, we boosted font sizes for important details and added the Impact Factor to the cover. The updated design gave the journal a fresh, professional look, reinforcing its credibility in the field.
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