Work History

Driving strategic communications to boost CASPCA’s visibility, media relations, and internal workflows, resulting in stronger community support and streamlined operations.

• Lead the organization's strategic communications efforts, including press releases, blogs, social media, email campaigns, media requests, and on-camera interviews.
• Foster relationships with local partners, media, and press to maximize coverage and support SPCA's mission, resulting in a nearly doubling of average monthly media mentions.
• Motivate and lead a dedicated team of three communications professionals, including a social media manager, web/email marketing manager, and graphic/web designer.
• Lead targeted marketing initiatives for fundraising, working with Humanitru, to drive engagement and raise $2 million, boosting CASPCA’s visibility and philanthropic support.
  
• Created efficient processes and strategies for media requests, branding, and internal communications, improving workflow.

During my time at APA, I worked with a large audience, taking very sensitive topics related to mental health and addiction and crafting engaging content that got people interested and involved—whether to learn more, share resources, or take action in support of our mission.

• Created content for social media and other platforms, including blogs and videos, while assisting in press and media relations to boost APA’s visibility across multiple channels.
• Wrote, scheduled, and posted social media content; created video content, blogs, and other digital materials, expanding APA's following from 650K to 1.22 million.
• Recruited and supervised a Social Media Specialist, increasing the social media team's productivity by 25%.
• Launched public education campaigns in collaboration with national organizations, including NIH and the Wounded Warrior Project, amplifying mental health awareness across platforms.
• Fostered a relationship with YouTube, securing an 'Accredited Healthcare Educator' designation for APA’s YouTube channel, which featured a new series of animated explainer videos.
• Delivered impactful presentations to internal and external stakeholders, resulting in a 20% increase in media coverage for APA’s mental health initiatives.

Lead strategic communications initiatives that enhance media relations, increase visibility, and improve internal processes, resulting in significant growth in coverage, support, and efficiency.

• Oversaw a 3-person marketing team, consisting of two graphic designers and a staff writer.
• Designed a custom onboarding and nurturing email campaign to optimize ROI; increased the email open rate of the ASAM Weekly Newsletter from 23% to 35%.
• Launched a series of inbound marketing initiatives to drive traffic and generate leads through original content development.
• Expanded the organization’s social media followers by over 400%, significantly increasing reach and clout, and grew website traffic by 28%.
• Managed all marketing operations and digital advertising campaigns for publications, conferences, online CME courses, and membership using Google Ads, retargeting, and placements.

Managed social media and advertising efforts for Realtors, creating content across multiple platforms and tracking performance metrics to optimize campaigns.

• Managed social media accounts for agents on Facebook and Twitter.
• Created microsites, print materials, images, and social media posts to advertise new home listings, and launched full websites for Realtors.
• Designed radio spots, online ads, and mailing campaigns, while tracking metrics and traffic.

As a Congressional intern for the Subcommittee on Energy Independence and Global Warming, I supported communications efforts and led research on BP executives' compensation, contributing to materials for a key Committee Hearing.

• Interacted with constituents and performed various secretarial tasks.
• Assisted with press releases, new media, and website management.
• Led a project summarizing BP executives’ salaries and commissions, which accompanied a BP Oil spill video later featured in a Committee Hearing.

Volunteer Work

• Young Nonprofit Professionals Network DC | Board Member (2022-2023)
• American Society of Association Executives | Young Professionals Committee Member (2019-2021)
• SAMHSA National Recovery Month Planning Committee | Member (2016-2019)
• White Coats for Recovery | Honorary Member
• The Homeless Children’s Playtime Project | Volunteer
• Homeless Animals Rescue Network | Volunteer